Design for Intent

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This guide gives you a simple pattern: If you're painting ___, design for ___.

35 pairings. Each one shows you how to match your design to your intent.

Every painting begins with a feeling you receive from your scene. You might be painting a street corner, but what you're really painting is arrival. Or farewell. Or calm after storm. Most painters work backward. They choose the subject, then hope the feeling shows up. The secret is to name the feeling first, then design everything, your composition, your values, your edges, to carry it.

NOTE: Print this out double sided with the “Flip on short edge” selected, then fold for a handy field booklet.

This guide gives you a simple pattern: If you're painting ___, design for ___.

35 pairings. Each one shows you how to match your design to your intent.

Every painting begins with a feeling you receive from your scene. You might be painting a street corner, but what you're really painting is arrival. Or farewell. Or calm after storm. Most painters work backward. They choose the subject, then hope the feeling shows up. The secret is to name the feeling first, then design everything, your composition, your values, your edges, to carry it.

NOTE: Print this out double sided with the “Flip on short edge” selected, then fold for a handy field booklet.